Cyndie Richards; the new face and Exec. Dir. of White Rock BIA - Welcome!

From the desk of the White Rock Reporter.com

I read in the Source, May 18 2010 and on the cover a very surprising and positive message made by Cyndie Richards, White Rock BIA.

"We don't want to just be events, we want to be educational"- Cyndie Richards, is the very much welcome person replacing former Director Mr. Russ Davies.
Cindy is greeted with open arms and a warm welcome as the BIA's new face in the new BIA [Business Improvement Area Association] in White Rock.

Let's all give Cyndie all the support we can muster and contribute to the work ahead for this formerly and poorly managed local business organisation which in the past 5 years did its darnedest to try to deliver efficacy to merchants its mandate it was to serve, but never did succeed to fulfill its mandate.

With the new and recently elected BIA, Board of Directors of which only a few are truly well equipped, professionals,and experienced and able to show and flex a track record of results to be fully regarded as 'marketing savvy' contributors, retailers, one may hope that 'time will heal and mend and be given a second chance and try of one year.

That the educational phase and individuals shortcomings, the black holes, can somehow be educated, become truly professionally managed and be effectively plugged to facilitate a smooth journey for the new Executive Director, now taking her seat in the cockpit taking on a flight and journey we all hope will be a 'best in history' since inception 2005, of the BIA of White Rock. BC

Cindie Richards' ambitions and plans of sort need all support and our admiration.

Good luck, and again; Welcome!

Johan W. Sandstrom, BComm.

Internet Publisher & Videographer

ps/ My temporary mission as representative and liaison on behalf of Gelateria Italia & issues of BIA of the past, I now consider completed, accomplished and as a consequence I do hereby resign, as such, but will always make myself available to such grand and industrious entrepreneurs as Eli and Jose, the owners./ds