Saturday, June 19, 2010
Friday, June 18, 2010
Thursday, June 17, 2010
“Affiliate Buzz”, longest running podcast dedicated to the affiliate marketing industry will officially debut on its new radio home WebmasterRadio
AFFILIATE MARKETING
Keyword:: James Martell affiliate marketers Handbook - Answer book [editor] Radio Internet
"Long Running Affiliate Marketing Radio Series “Affiliate Buzz” Moves to WebmasterRadio.FM
by Aaron Schulman on Wednesday, June 16th, 2010 | No Comments
Super Affiliate Veteran James Martell, along with wife Arlene, bring their long-running Affiliate Buzz to WebmasterRadio.FM and its ongoing expansion of affiliate marketing programming.
“Affiliate Buzz”, the longest running podcast dedicated to the affiliate marketing industry will officially debut on its new radio home WebmasterRadio.FM on Thursday June 17th at 5pm Eastern and 2pm Pacific Time.
Since 2003, James Martell has been keeping loyal listeners up-to-date on the latest news, tips and money making strategies.
He is recognized as a leading expert in affiliate training, with programs like the Affiliate Marketer’s “SUPER Boot Camp,” audio series.
James, along with his wife Arlene, host Affiliate Buzz, which is geared at helping affiliate marketers learn the ins and outs of making money with affiliate programs.
“James personifies the role model that all affiliate marketers should follow. His commitment inspires the industry via his continued outreach for education”. WebmasterRadio.FM Co-founder and President Brandy Shapiro-Babin said.
“We are honored that he would move his long standing radio show and add to the excellence of the WebmasterRadio.FM lineup.”
Affiliate Buzz joins WebmasterRadio.FM’s expansion of affiliate marketing programming which includes mainstay “Affiliate Marketing Insider” and the relaunch of “Affiliate Marketing Today”.
WebmasterRadio.FM is owned and operated by NewGen Broadcasting, which also owns one of the largest trade shows and conferences for the affiliate marketing industry, the AffCon 2010 Conference and Expo Series.
New episodes of Affiliate Buzz air every Thursday at 5pm Eastern/2pm Pacific on WebmasterRadio.FM or on-demand in the WebmasterRadio.FM archives inside the Affiliate Marketing Channel or through iTunes.
ShareThis"
Compliments: Johan Sandstrom, BComm. Internet Radio Broadcaster, Publisher and Video Producer
17 June 2010
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Wednesday, June 16, 2010
2008- On the Agenda in White Rock Council Chambers...BRANDING OF OUR DISTRICT/COMMUNITY WHITE ROCK
"DATE: December 15, 2008
FROM: Colleen Pepper, Communications Officer
SUBJECT: Community Branding
______________________________________________________________________________
RECOMMENDATION:
It is recommended:
1) THAT Council endorse the research component of the community branding exercise completed by Whisper;
2) THAT Council reject the logo and tagline recommendations of the Whisper report;
3) THAT Council endorse a partnership with Tourism White Rock to develop three new options
for a community brand (logo, tagline, key messaging) and present these options to the
community for feedback and a decision;
3) THAT Council support the application that has been submitted to the UBCM Community
Foundations Tourism Program (Phase II) and authorize Tourism White Rock to use these funds
to assist in the implementation of the Tourism Plan.
______________________________________________________________________________
INTRODUCTION:
Community branding is the creation and development of a unique image and phrases that provide a distinct and easily recognizable identity for a community. Once in place it can be used by the municipality and organizations in the community to market the community.
Community Branding has been endorsed in White Rock in the Tourism Plan and now by
Tourism White Rock, the BIA and the Chamber of Commerce. All of these agencies want to
promote White Rock by utilizing a community brand as part of their marketing plans.
This report provides the background on the community branding exercise as it relates to White
Rock and proposes an approach for moving forward with developing a community brand.
BACKGROUND:
The topic of “branding” has been on the City’s agenda in some form or another since 2004.
In October 2004, the City began pursuing branding by participating in a free Community
Tourism Essentials (CTE) workshop facilitated by Tourism BC.
The exercise generated good
Agenda
Page 30
Community Branding
Page No. 2 discussion around White Rock’s tourism potential, but did not result in any concrete action plan, nor any specific community branding recommendations.
In April 2005, through the Economic Committee, a consultant was hired to provide further
insight into branding and its potential economic benefits to the City. The consultant provided a
high level overview of what a City-wide, community branding project might entail.
Also in 2005, the City began addressing its own corporate branding (i.e. a logo and visual
identity standards for use in the City’s corporate communications). This project emerged
following an informal communications audit with senior managers within the City.
The audit revealed that a variety of logos were currently in use by various City departments, and further, that some departments were already in the process of developing their own individual departmental logos.
In addition, the audit highlighted that no practical guidelines or graphic
standards had been developed pertaining to the use/development of logos within the City. Of
particular concern was the use of the City’s coat of arms—the graphic most commonly used on
official correspondence. A survey of various publications showed that the crest was frequently
altered through the use of accompanying typefaces, with no consistency in spacing or text
placement.
Approximately $5000.00 was paid to Passport Marketing to develop new logo
concepts and a brand standards guide.
Council later put this corporate branding project on hold indefinitely, while discussions
continued regarding the development of a unified, city-wide community brand.
In 2006, the City was accepted into Tourism BC’s Community Tourism Foundations
development program and received funding to work with a professional facilitator to develop a
formal Tourism Plan.
This plan was adopted by Council on November 26, 2007, and subsequently led to the creation of Tourism White Rock (2008).
This plan re-iterated the importance of branding, and coordinated messaging when presenting the City to potential tourists.
In the fall of 2007, White Rock began the process of developing a community branding program.
Funding from the Community Tourism Program (Phase I allocation--$68,521.82) was used to
hire a branding consultant.
The City issued an RFP for a firm to develop a community brand for White Rock. The City
received 15 responses and Whisper Branding of Newport Beach, CA was the successful
proponent.
PAST PRACTICE/POLICY:
There are currently no policies specifically regarding brand strategy in the City. Council Policy
#203 addresses how the City’s Coat of Arms (registered trademark) may be used.
ANALYSIS:
Whisper’s mandate was to develop a particular way of speaking about and presenting White
Rock’s attributes that would distinguish White Rock from other competing tourism destinations.
Their contract also required them to develop a new visual identity for the community in support
of this distinctive messaging.
Agenda
Page 31
Community Branding
Page No. 3
To complete this work, the consultant conducted intensive research into the White Rock
community over the course of several months, including meeting with a small steering group,
and conducting 33 one-on-one interviews with Council, community stakeholders and tourism
partners (including representatives from the BIA and Chamber).
The consultant also engaged a variety of members of the general public in conversation and completed numerous “immersion experiences” at various locations in the region, including Whistler and Washington state. At the conclusion of the research process, the consultant made presentations to the tourism/business stakeholder group, the City’s Economic Committee and a C ouncil planning session for furtherinput/feedback.
Although the initial feedback to the consultant’s recommendations from all stakeholders was
positive, a preliminary strategy document and the “island of White Rock” messaging received
strong criticism from the public. The consultant submitted a final report entitled “Brand Strategy Implementation Plan” which is Appendix A to this report.
The initiative was subsequently put on hold and UBCM granted the City an extension to the end
of December 2008.
The City is required to file a final report with UBCM on how Phase 1 funding was used by
January 31, 2009 in order to receive the remainder of the grant. To date, only 75% of the funding has been advanced.
OPTIONS FOR BRANDING:
Council has several options when it comes to branding.
1) Endorse solely the research component completed by Whisper, and partner with Tourism
White Rock to develop three new options for a community brand (logo, tagline, key
messaging). These options would then be voted on by the community.
2) Endorse the research component completed by Whisper, and authorize Tourism White
Rock to take the lead on implementation, developing a community brand at their
discretion that could be utilized by groups in the City.
3) Reject the report and the branding initiative (i.e. the City would continue to use the Coat
of Arms, and Tourism White Rock would likely develop their own independent brand)
RECOMMENDED OPTION:
Given how long “branding” has been on the City’s radar—at the staff, Council and Committee levels—the value of having a consistent way of speaking about and presenting the City seems clear.
With the advent of Tourism White Rock, it is prudent to not only work with them, but give them
significant “ownership” in the brand.
Likewise, the public needs to feel ownership in the brand as well in order for it to be accepted and widely used. With this in mind, staff recommends
Option 1 to Council.
Agenda
Page 32
Community Branding
Page No. 4
BUDGET IMPLICATIONS:
None of the options require the City to expend additional funds at this time. With any of the
options, the cost of developing a new community brand will be borne by Tourism White Rock.
ADDITIONAL FUNDING:
An additional $68,521.82 is available as a grant to the City of White Rock under the Community
Tourism Program (Phase II). Under the guidelines, only a municipality may apply for this
funding, and to be eligible, the City was required to submit an application to UBCM prior to
November 30, 2008.
To ensure the City did not miss out on this potential funding source, an application was
developed with Tourism White Rock, and filed with UBCM on November 29.
The Executive Director of Tourism White Rock provided a list of how the additional $68,521.82 could be effectively used to further tourism in White Rock—and more specifically, how the funds could be used to implement a strategic marketing plan, one of the items specifically identified in the Tourism Plan.
A copy of this application is Appendix B to this document.
It should be noted that the project descriptions/budgets submitted was also developed in
consultation with a representative from Vancouver Coast and Mountains (Tourism BC), based on
the best practices and experiences of other similarly sized municipalities.
However, before White Rock’s application for Phase II funding can be approved by UBCM, the
City must file a Council Resolution in support of the application. Note that the success of the
application does not appear contingent upon the results of Phase I.
OPTIONS FOR ADDITIONAL FUNDING:
1) Support the application that has been submitted to the UBCM Community Foundations
Tourism Program (Phase II) and authorize Tourism White Rock to use these funds to help
implement the Tourism Plan;
2) Do not support the application that has been submitted to the UBCM Community
Foundations Tourism Program (Phase II).
RECOMMENDED OPTION:
Since Tourism White Rock receives only limited funding from the City, and tourism has been identified as a key to White Rock’s economic future, staff recommends Option 1 to Council. It
Agenda
Page 33
Community Branding
Page No. 5 should be noted that the items identified for funding in the UBCM application are not contingent upon the implementation of a city-wide, community brand.
Respectfully submitted,
Colleen Pepper,
Communications Officer
Approved
Peggy Clark,
City Manager
Appendix A: Brand Strategy Implementation Plan
Appendix B: UBCM Community Tourism Foundations (Phase II) Application
Agenda"
Above :Excerpts from the total, the entirety Council Document; White Rock, BC, 2008.
Compliments::
Johan Sandstrom, BComm
info@whiterockreporter.com
White Rock is Growing and Growing...June 14 2010
Tuesday, June 15, 2010
Monday, June 14, 2010
White Rock BlueZone - Canada Day; Check out also www.whiterockreporter.com on Google and www.YouTube.com/whiterockreporter "News You Can Use"
This is a message brought to you by the http://www.whiterockreporter.com in collaboration with http://www.youtube.com/whiterockreporter Please feel free to leave any comments to email:: info@whiterockreporter.com
Canada Day July 1, 2010; 10am to 9pm Free Activities for everyone by the Seaside of the Canadian Riviera:: FREE Activities For All Visitors. Welcome!
Canada Day July 1, 2010 10 AM - 9 PM Fireworks at Dusk. CALL FOR VOLUNTEERS: CALL FOR ENTERTAINERS: Seaside Concert Series Summer 2010 Questions contact: www.tourismwhiterock.com | |
Sun is shining on White Rock. Summer & Farmers' Market is here....13 Ju...
Thank you ever so much for the end of the drizzle and rain....summer is here. The website www.tourismwhiterock.com may give you more information than on these pages. Have a visit to do your own discovery tour . Compliments: http://www.whiterockreporter.com
fi
"What Does Impact Sales These Days? Video does! Are You and Other Businesses Missing 'something'?" - Whiterockreporter.com
WOM - Word of Mouth 'Advertising'
I found this in the mail this morning. An interesting thought about how Internet is working for us and not against us...branding and all aside.
I thought you would be interested.
Best regards
Johan Sandstrom,BComm.
By Laurie Sullivan
There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline.
A recent study from Yahoo on WOM marketing demonstrates that the Internet has grown more influential when it comes to informing people through conversations about brands, even more so than TV in certain categories.
The study also finds that the best vehicles for influencing WOM come from consumers who play in social networks. These "Conversation Catalysts" drive a disproportionately higher percentage of WOM activity.
While many marketers have little doubt that the Internet can influence WOM marketing nearly as much as TV, the huge gap in budgets for online versus television tells a different tale, says Radha Subramanyam, Yahoo vice president, who heads corporate and media research.
"There's a bit of an intellectual gap in how marketers spend their budget that doesn't exactly tie to ROI," she says.
Although only 7% of all brand-WOM conversations occur online, 38% of people have brand-WOM conversations both online or offline influenced by the Internet, which Yahoo estimates at 74 million people.
Among the media channels influencing WOM, the Internet has grown while others like television and print remain flat. The level of Internet references rose to 15% in January 2010, compared with nearly 12% during the same time in the year-ago period.
Despite the buzz around social media and its role in WOM, most conversations take place face to face. Media -- both online and off -- are influential in driving these conversations, but it's important to note that 76% of WOM conversations take place in person.
Two-thirds of WOM is positive, and only 8% is negative, according to the study.
Certain categories such as financial and automotive appear to do better than health and health care and personal care and beauty.
The study recognizes a 17% impact on finance from the Internet, compared with 8% for television. Yahoo believes that impact has a 1% bump to 18% on its network.
The study finds that Yahoo's audience drives more WOM marketing for automotive and finance categories. While the Facebook and YouTube audiences both have a considerable reach, a much higher volume of auto and finance WOM occurred among the Yahoo audience since January.
Automotive in Yahoo's network drove 54% of WOM marketing volume compared with 48% in Facebook; 46%, YouTube; 21%, MSN; 17%, AOL; and 15%, Hulu.
Finance in Yahoo's network drove 55% of WOM marketing volume, compared with 48% in Facebook; 40%, YouTube; 23%, MSN; 17%, AOL; and 14%, Hulu.
Conversation Catalysts have become the most valuable WOM segment, because they have a large social network, belong to clubs, organizations and social groups, and often give advice in five or more product categories. They are 20% more likely to mention the Internet in brand WOM conversations.
This trend is driven by millennials, Subramanyam says. "This generation is moving into the years of life where they think about purchases. These kids are now becoming adults," she says.
"This generation is the first that literally grew up with the Internet."
As millennials become the new adults, marketers will see an interesting cultural shift, Subramanyam says.
Even so, there's a missed opportunity in understanding that traditional Internet marketing has a bigger impact on word of mouth, says Brad Fay, chief operating officer at Keller Fay Group, and marketing consultant at McKinsey.
"There's a big opportunity to drive word of mouth using something as simple as a brand Web site," he says. "The study found it's the number one component to drive word of mouth through the Internet."
About 15% of all conversations include something from people who found the information online, Fay says. People sit side-by-side with a mobile device in hand, talking about restaurants, clothing stores or services they read about online, he says.
The study concludes that Internet content can significantly impact WOM activity, especially on sites that serve this market segment known as Conversation Catalysts.
Yahoo partnered with Keller Fay to observe WOM activity from more than 18,500 survey respondents between August 2009 and January 2010.
WOM conversations were tracked with the assistance of a 24-hour diary and follow-up contacts to answer standardized questions about brands and companies they talked about.
This news story is important. I recommend that everyone read it."
[Sources Yahoo] :: MediaPost.com
Compliments: http://www.whiterockreporter.com
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Sunday, June 13, 2010
Radiation from wireless. Children at Risk!! Will You Care? Do You Care?
Hello Everyone,
As some of you already know, there are several students in Mountain View School in Collingwood, Ontario (Canada) who are complaining about ill health after the school installed WiFi. Rodney, a concerned father, invited me to give a talk in the Community this past week and the room was packed with parents, health care professionals, people from the community, and the media so I hope it will generate more interest once the articles begin to appear.
See video clip of interviews with some of the students at the school. http://www.youtube.com/watch?v=h-TJXRc5fzo&feature=player_embedded
See video documenting tachycardia in adults during provocation with a cordless (DECT) phone. http://www.youtube.com/watch?v=_EI9fZX4iww
What is disturbing is that several students have complained about ill health, two students are now on heart medication and one young girl is scheduled for heart surgery on Monday June 14th. A student in a Toronto school (also with WiFi) fainted while standing in the hallway near a WiFi antenna. The students with heart conditions have been diagnosed with one of the following:
vaso vagal syndrome, supraventicular tachycardia (SVT), or Wolff-Parkinson-White (WPW) Syndrome (abnormal connections or accessory pathways in the heart)a form of atrioventricular reciprocating tachycardia
(AVRT).
Symptoms for SVT include: dizziness, shortness of breath, chest pain, a pounding sensation in the throat or neck, weakness, fatigue, light-headedness, fainting (especially in the case of underlying heart disease) and resemble EHS symptoms.
Prevelance rate for tachycardia is about 1.6% to 2% for adults. http://www.wrongdiagnosis.com/t/tachycardia/stats.htm
Prevelance for WPW is 0.15% in children.
See: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2363719/ Epidemiology of
Arrhythmias in Children, by R Prem Sekar. Indian Pacing Electrophysiol J. 2008 Apr“Jun;
8(Suppl. S8“S13.) I recently heard that all the schools in my district (Kawartha Pine Ridge) are going tohave WiFi installed soon.
Where are these schools getting information that this technology is safe? I find this situation most disturbing.
If these heartconditions are related to WiFi then I think the schools and those who make the statement that this radiation is safe (Health Canada and local Health Boards) are culpable.
Have received emails from several of the people who
attended the presentation this past week and learned that some parents are also
having heart palpitations and rapid heart rate because of WiFi in the home.
They didn't know this was contributing to their heart problems and have, since
the talk, disconnected their wireless devices. Why are doctors not better informed? Anyone who suddenly experiences a heart irregularity should be asked some specific questions about
whether or not they have wireless routers, cordless phones, energy efficient CFL
bulbs, nearby cell towers, etc. as routine questioning.
The heart problem (arrhythmia or tachycardia), which can
be easily measured, may be a very important test for those who are EHS. Please spread the word and ask your friends if they experience symptoms of an irregular or racing heart and if they do ask them when it started, what changed at that
time, if it is occassional-when they experience it and what they are doing about it. The more information we can gather the more impact it is going to have on school boards. Getting rid of WiFi is more difficult than preventing it from
being allowed into a school in the first place.
Please distribute this email to your friends and let's get a better understanding as to how widespread this heart problem is and the degree to which it relates to wireless technology and electrosmog exposure.
Thanks for your help,
Dr. Magda Havas, PhD
Associate Professor of
Environmental & Resource Studies
Trent University, Ontario
p.s. If you or someone you know is
experiencing heart problems, which may be related to electrosmog, please contact
me with your symptoms and your experience and send a copy to: info@safeschool.ca
This message is sent out
for educational purposes only. If you wish to be deleted from this e-mail list,
please reply with "opt out" in the subject line. Thank you.
Una St.Clair-Moniz
Executive Director
Citizens for Safe Technology Society
www.citizensforsafetechnology.org
- Empowering the public to protect children and youth from unsafe wireless technologies -.
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