Friday, September 17, 2010
Dropping 20-Storeys...for a Good Cause. FOR THE EASTER SEALS -GIVE!
Stephanie Cadieux MLA Surrey-Panorama
Twittermlacadieux
Facebook: Stephaniecadieux
Website:: www.stephaniecadieuxmla.bc.ca
....a trooper and fundraiser for a good cause. Over the edge and off it went...admired by all.
Courtesy:
http://www.whiterockreporter.com
Wednesday, September 15, 2010
The Green Truth About Electric Vehicles" 'Left, Right or Just in Between.'Got to be read. [Editor's note]
Friends this is worth reading. Greg Menken wrote this and here it is 'green as they can be and truthfully so...enjoy the polar bears and our pristine environments.
Of course electric vehicles are important and they are quite and fast in acceleration as well. A noise and sound bell should almost be required so pedestrians would become aware of these quite vehicles soon buzzing around every corner in White Rock, Hope, Bogota and Vancouver and New York....eh?
Your comments will be appreciated to email:: info@whiterockreporter.com
By Greg Menken Wednesday, September 15, 2010
"The Green Truth About Electric Vehicles
Polar bears and electric vehicles (EV's) -- perfect together. So thinks Nissan with the launch of its Nissan Leaf marketing campaign. Its first ads feature a polar bear marching down from the North Pole to give a new Leaf owner a hug.
Nissan is among the first car companies to launch a 100% electric vehicle, along with other launches in Japan, the U.S. and South Korea.
Will buying an EV really save the polar bears? The answer is obvious, but that hasn't stopped Nissan and other car companies from constructing their marketing campaigns around "saving the planet." Truth in advertising has always been stretched. It takes more than a pair of sneakers to make the NBA, and more than a bottle of cologne to get the girl.
All EV manufacturers describe their vehicles as "emissions free," which we all know is untrue. In fact, according the EPA, electricity's upstream emissions are three times that of gasoline for a midsize car. Until the grid goes completely green, EV's will not be emissions free.
Nissan's "polar bear" marketing has stirred up controversy on the left and right of the environmental debate. Eco-advocates applaud the EV option but are eager to point out the whole green truth. Climate change skeptics mock polar bear EV marketing as simply untrue -- even if global warming is man-made, goes the argument, buying an EV will not save the polar bears -- also true.
More importantly, the EPA issued new rules this year that will include upstream EV emissions in car ratings once a car maker surpasses 200,000 EV's sold. This will force a marketing strategy shift. But hitting that mark won't come soon, so car makers can continue their marketing course for the time being.
Either way, EV marketers will have to sell to divergent groups of consumers -- the greenies and the skeptics -- because they want to sell as many of these cars as possible, as with any of their products.
Green marketers have started their efforts by playing on the emotions and values of early adopters -- a common strategy for sneaker and cologne makers as well. I don't think any EV buyer really believes they're saving the polar bears, but that message resonates. Greenies want to feel like trailblazers (myself included), even if they know their efforts won't make a dent in climate change.
This strategy will do for some time, but if EV's are to go mainstream, it will require a strategy to convince the eco-skeptics as well. After the early adopters prove the technology, EV makers should shift to an economic message -- powering electric vehicles cost about half as much per mile (depending on many variables) compared to gasoline.
The economic message will carry EV's to the broader market. As the grid goes green, it won't be necessary, or effective, to tout the environmental benefits of the EV. Ultimately, all most people care about is their pocketbook.
Make the economic case for EV's and other clean technologies, and the environment will take care of itself. This is the whole green truth.
This commentary is insightful. I recommend it to others.
Post your response to the public Marketing:Green blog.
See what others are saying on the Marketing:Green blog.
Greg Menken serves as Vice President and Director of Sustainability at Beckerman Public Relations (www.beckermanpr.com), where he handles the firm's green and cleantech accounts. A LEED AP, Greg is also an active member of the U.S. Green Buildings Council. Reach him here.
Do you have strong opinions and inside knowledge about the topic of this newsletter -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost?
To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.
Of course electric vehicles are important and they are quite and fast in acceleration as well. A noise and sound bell should almost be required so pedestrians would become aware of these quite vehicles soon buzzing around every corner in White Rock, Hope, Bogota and Vancouver and New York....eh?
Your comments will be appreciated to email:: info@whiterockreporter.com
By Greg Menken Wednesday, September 15, 2010
"The Green Truth About Electric Vehicles
Polar bears and electric vehicles (EV's) -- perfect together. So thinks Nissan with the launch of its Nissan Leaf marketing campaign. Its first ads feature a polar bear marching down from the North Pole to give a new Leaf owner a hug.
Nissan is among the first car companies to launch a 100% electric vehicle, along with other launches in Japan, the U.S. and South Korea.
Will buying an EV really save the polar bears? The answer is obvious, but that hasn't stopped Nissan and other car companies from constructing their marketing campaigns around "saving the planet." Truth in advertising has always been stretched. It takes more than a pair of sneakers to make the NBA, and more than a bottle of cologne to get the girl.
All EV manufacturers describe their vehicles as "emissions free," which we all know is untrue. In fact, according the EPA, electricity's upstream emissions are three times that of gasoline for a midsize car. Until the grid goes completely green, EV's will not be emissions free.
Nissan's "polar bear" marketing has stirred up controversy on the left and right of the environmental debate. Eco-advocates applaud the EV option but are eager to point out the whole green truth. Climate change skeptics mock polar bear EV marketing as simply untrue -- even if global warming is man-made, goes the argument, buying an EV will not save the polar bears -- also true.
More importantly, the EPA issued new rules this year that will include upstream EV emissions in car ratings once a car maker surpasses 200,000 EV's sold. This will force a marketing strategy shift. But hitting that mark won't come soon, so car makers can continue their marketing course for the time being.
Either way, EV marketers will have to sell to divergent groups of consumers -- the greenies and the skeptics -- because they want to sell as many of these cars as possible, as with any of their products.
Green marketers have started their efforts by playing on the emotions and values of early adopters -- a common strategy for sneaker and cologne makers as well. I don't think any EV buyer really believes they're saving the polar bears, but that message resonates. Greenies want to feel like trailblazers (myself included), even if they know their efforts won't make a dent in climate change.
This strategy will do for some time, but if EV's are to go mainstream, it will require a strategy to convince the eco-skeptics as well. After the early adopters prove the technology, EV makers should shift to an economic message -- powering electric vehicles cost about half as much per mile (depending on many variables) compared to gasoline.
The economic message will carry EV's to the broader market. As the grid goes green, it won't be necessary, or effective, to tout the environmental benefits of the EV. Ultimately, all most people care about is their pocketbook.
Make the economic case for EV's and other clean technologies, and the environment will take care of itself. This is the whole green truth.
This commentary is insightful. I recommend it to others.
Post your response to the public Marketing:Green blog.
See what others are saying on the Marketing:Green blog.
Greg Menken serves as Vice President and Director of Sustainability at Beckerman Public Relations (www.beckermanpr.com), where he handles the firm's green and cleantech accounts. A LEED AP, Greg is also an active member of the U.S. Green Buildings Council. Reach him here.
Do you have strong opinions and inside knowledge about the topic of this newsletter -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost?
To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.
Monday, September 13, 2010
BIA -White Rock Big Block Party on Russell Av. "Blues Boys" song & dance...
Block Party 11 September 2010
Arranged by BIA, White Rock Business Improvement Area Association - BIA.
A great event gathering a ton of enthusiastic spectators.
Visit:: www.tourismwhiterock.com
On stage dance and music song and fun...costumes "Blues Boys" ? 11 Sep. 2010 By the Whale Wall on Russell and Jonston Rd. spectacular performance of artist and professional performances by musicians giving their most to a stunned publicum asking for more ....
www.whiterockreporter.com
Sunday, September 12, 2010
"Singing in the Rain" at White Rock Farmers' Market; Fred Lennon and Fr...
Crescent Guitar Studio Le3ssons - Instrument Repair With Permission: Telephone business hours:: 604 541 2317
"They gathered and decided...this is the weather to sing...to be singing in..rain! Fred and Gene did just that once upon a time...loooong ago.
In a frantic attempt to 'grab a little of what's left of our summer' here on the west coast of Canada and our local British Columbia super natural Semiahmoo Peninsula some brave souls voiced their desire to sing and so they did.
Unfortunately inclement weather.... precipitation scared many and the attendance and pubic one usually can see at the popular Farmers' Market in White Rock were not showing up"
Courtesy www.whiterockreporter.comm
www.youtube.com/whiterockreporter
Email:: JohanPublisher@Gmail.com
"Crawdad Medley" played & sung @ Rainy Sunday White Rock Farmer's Market.
Notes:
In the midst of the rain but under the tarp I made a recording of the ensemble of musicians: Steve Hovan aka Fred Lennon, [Crescent Beach] on guitar, violin Nicole Scofield; vocals , anon, and Una St.Clair and Lois Stewart...the group performed excellent in a rainy environment.
Courtesy: www.whiterockreporter.com
Publisher/Editor: JohanPublisher@gmail.com
12 Sep. 2010 Sun.
"Life Church" -South Surrey - White Rock Pastor Jeff Young's birthday cake
A few days late but still on this Sunday 12 Sep. 2010 Pastor Jeff Young of the Life Church on 152nd street in South Surrey, BC received a pleasant surprise for his 35th birth...; a birthday cake of size and taste [Black Forest Cake] with 35 candles on it to mark the milestones of life's journey for this popular pastor in South Surrey.
We all wish him many, many more to come and a continued glorious and worthwhile journey over the years ahead.
The website to the church is www.lifechurchwr.com
Courtesy of Publisher and Editor:
www.whiterockreporter.com
www.youtube.com/whiterockreporter
Email:: JohanPublisher@Gmail.com
Introducing Google Instant - Google Know-How is Imperative and valuable.
This is likely the most important news for all of us using Google.
Speed is money and money generates mostly business and generation of efforts and innovations delivering sustainability and trust ....read but first listen to this short presentation so far viewed by hundreds of thousands...visitors.
www.WhiteRockReporter.com
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