The Effect of Cross Border Shopping on Canadian Retail
Moderated by: Steve Mossop, President, INSIGHTS WEST
Panel Discussion with:
- Anita Huberman, CEO, Surrey Board of Trade
- Dave Thorpe, General Manager, London Drugs
- Heidi Worthington, SVP & Chief Marketing Officer, BCAA
- James McCafferty, Assistant Director, Center for Economic and Business Research, Western Washington University / College of Business and Economics
In the past year, a significant proportion of Metro Vancouver residents (74%) drove across the border an average of five times shopping for gas, groceries, household goods and vacations tallying to over $2.6B per year. This lost revenue has been damaging to local retailers and a boom to businesses across the border in Washington State, and a source of controversy and discussion among the consumers, politicians and consumers and businesses in the region.
Join Steve Mossop, the President of Insights West, at the Retail Advertising and Marketing Canada Association event on February 19th, who will share his perspective on the latest statistics on cross border shopping based on a repeat of the poll they did last year on the same subject.
Steve Mossop has been in the marketing research industry for over 20 years and his company Insights West has completed its 2nd year and 50th press release on a variety of topics ranging ethnic marketing, digital trends, social media, consumer confidence and retail trends, and he is a frequent, well-known speaker in the BC market.To Register Via fax: click hereTo Register Online, click on links below:Member - $95 plus GSTNonMember - $135 plus GST
Courtesy & Published Johan Sandstrom, BComm. www.whiterockreporter.com/category/interviews