White Rock on a 'branding spree and attempt...again!
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Source:
EXCERPT FROM THE 'COMMENTARY COLUMN OF 'THE PEACH ARCH NEWS'...[ELECTRONIC MEDIA] 9 jUNE 2010
Whiterockreporter 14 hours ago
White Rock Council and lead by the Mayor proudly stating 'branding is back on the table' much reserach by Whisper is still valuable and be of use...friends reading this I saw White Rock 1957 for five hours and returned 1988 from a professional life in the fast lanes of Europe and Scandinavia and the USA and the Middle East..wow guys hearing what I am hearing from reading the Peach Arch New this early morning..wow..
Mayor and Council and all the committee assigned members involved in 'branding escapade' give me the impression of and sounds like a 'lonely hearts club'...
The City is spending money like a drunken sailor who hasn't seen shore for six months. Friends 'Hold on to your purses and check your positions with the CFO...i.e your Director of Finances.
But still good to hear the Mayor at last got one marketing savvy communicator and marketing experienced pro onboard.
That's a step in right direction. Add Director of Tourism and you will have two marketing experienced individuals to listen to..please do and give them resources so they can do 'something' which would fill up our empty parking stalls of tourists and visitors to shop and eat inside White Rock.
Johan Sandstrom, BComm
Whiterockreporter 13 hours ago in reply to Whiterockreporter [-addendum]
I fully agree with the signature SemiahmooWR posted 7 hours ago...she or he got it right.
White Rock council and its Mayor cannot wait for the cement/concrete to set around the traffic lights poles at Vidal and Oxford by Marine Drive West before a new brainchild is reborn and our noble local newspaper artists have something new to be creative about.
There is not a dull moment in White Rock..first someone is spending 70 grands because of someone who sits in the US in Orange County and Newport Beach 'whispering' sweet words and 'hubbabubba' in the ears of some truly naive individuals in the City of White Rock..
...people who should focus on real things and issues instead of listening to bla-bla from La-la-land at the tone of $70.000.00..and I don't care if the money is from tax payers in White Rock or Provincial spending pants easing up on their coffers preparing for the next election..or what.
'The lunatics are running the asylum' was the title of a novel I read as a young boy..what's going on in White Rock reminds me of good portions of the novel's content and message.
Make White Rock an eldorado for kids..sailing school when the tide is in and 'sand engineering and castle building when the tide is out. Explore the fauna...care for drinking water and love thy neighbour..classes in all of it can be run and paid for by most parents..at least by parents spending more than hundred dollars per week on restaurant visits or booze purchases. I recommend the Council to take a greyhound bus tour for two days and overnight in Everett Wa.
or borrow the new bus Rita Clarkson bought last year...it will hold 20 passengers and meal baskets..do an outing and discover what they do in Connors and other resort summer and around the year vistas and locales.
Enjoy your excursion and don't leave beffore you have a huge [large] White Rock signs posted and leading visitors from any side of the border to White Rock...give every 50th out-of-Province tourists/visitor an iPhone as an award for finding our little community by the seaside of the Semiahmoo Peninsula. BUT ONLY IF THEY STAY THREE NIGHTS. Sounds crazy..eh?
Not so crazy really considering traffic lights were recently installed and in place, and this frivilous escapade to the tune of half a million dollars plus.
Respectfully
Johan Sandstrom, BComm.
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SemiahmooWR 21 hours ago
1 person liked this.
When I saw this story's headline, I cringed. Someone please answer me, as a longtime resident who pays $3100 a year in property taxes, how does "branding" White Rock help me or improve my life? Branding means we'll have 2 or 3 words to describe White Rock. These couple of words will be put on a few signs and some stationary. So after spending five figures of taxpayers money for this indulgence, how does it help me? How has my life improved?
I don't mean to be bitter but "branding" White Rock is an exercise in which pampered council members indulge themselves. Words like soft leisure class immediately come to mind. Several years ago our city councillors saw fit to spend $2 million dollars to "improve/beautify" Stayte road. It was done to give visitors to the city a better impression of White Rock over Surrey. In the end their indulgence eliminated 80% of Stayte road's parking spaces and created a "creek-like" drainage system for appearances only. Yet a two block stretch of Roper between Kent and Findlay is a busy thoroughfare that doesn't have a proper sidewalk, this on a route that students use to get to school. Where is the council's priorities?
In the end White Rock my hometown of 50 years that I home to quietly live. It's not a corporate product for council to promote for the sake of promotion.
White Rock council, you should be ashamed of yourselves.
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SandstromGroup 13 hours ago
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RE: @16376299 I fully agree with the signature SemiahmooWR posted 7 hours ago...she or he got it right. White Rock co… http://disq.us/dpedu
SandstromGroup 14 hours ago
From Twitter via BackType
RE: @PaperBoy13 White Rock Council and lead by the Mayor proudly stating 'branding is back on the table' much reserach… http://disq.us/dpeb4
KohdCreative 1 day ago
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Branding of White Rock back on table http://tinyurl.com/36lsy9w
Landscaper77 1 day ago
From Twitter via BackType
Branding of White Rock back on table http://bit.ly/aOr1J3
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