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Monday, June 14, 2010
Sun is shining on White Rock. Summer & Farmers' Market is here....13 Ju...
Thank you ever so much for the end of the drizzle and rain....summer is here. The website www.tourismwhiterock.com may give you more information than on these pages. Have a visit to do your own discovery tour . Compliments: http://www.whiterockreporter.com
"What Does Impact Sales These Days? Video does! Are You and Other Businesses Missing 'something'?" - Whiterockreporter.com
WOM - Word of Mouth 'Advertising'
I found this in the mail this morning. An interesting thought about how Internet is working for us and not against us...branding and all aside.
I thought you would be interested.
Best regards
Johan Sandstrom,BComm.
By Laurie Sullivan
There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline.
A recent study from Yahoo on WOM marketing demonstrates that the Internet has grown more influential when it comes to informing people through conversations about brands, even more so than TV in certain categories.
The study also finds that the best vehicles for influencing WOM come from consumers who play in social networks. These "Conversation Catalysts" drive a disproportionately higher percentage of WOM activity.
While many marketers have little doubt that the Internet can influence WOM marketing nearly as much as TV, the huge gap in budgets for online versus television tells a different tale, says Radha Subramanyam, Yahoo vice president, who heads corporate and media research.
"There's a bit of an intellectual gap in how marketers spend their budget that doesn't exactly tie to ROI," she says.
Although only 7% of all brand-WOM conversations occur online, 38% of people have brand-WOM conversations both online or offline influenced by the Internet, which Yahoo estimates at 74 million people.
Among the media channels influencing WOM, the Internet has grown while others like television and print remain flat. The level of Internet references rose to 15% in January 2010, compared with nearly 12% during the same time in the year-ago period.
Despite the buzz around social media and its role in WOM, most conversations take place face to face. Media -- both online and off -- are influential in driving these conversations, but it's important to note that 76% of WOM conversations take place in person.
Two-thirds of WOM is positive, and only 8% is negative, according to the study.
Certain categories such as financial and automotive appear to do better than health and health care and personal care and beauty.
The study recognizes a 17% impact on finance from the Internet, compared with 8% for television. Yahoo believes that impact has a 1% bump to 18% on its network.
The study finds that Yahoo's audience drives more WOM marketing for automotive and finance categories. While the Facebook and YouTube audiences both have a considerable reach, a much higher volume of auto and finance WOM occurred among the Yahoo audience since January.
Automotive in Yahoo's network drove 54% of WOM marketing volume compared with 48% in Facebook; 46%, YouTube; 21%, MSN; 17%, AOL; and 15%, Hulu.
Finance in Yahoo's network drove 55% of WOM marketing volume, compared with 48% in Facebook; 40%, YouTube; 23%, MSN; 17%, AOL; and 14%, Hulu.
Conversation Catalysts have become the most valuable WOM segment, because they have a large social network, belong to clubs, organizations and social groups, and often give advice in five or more product categories. They are 20% more likely to mention the Internet in brand WOM conversations.
This trend is driven by millennials, Subramanyam says. "This generation is moving into the years of life where they think about purchases. These kids are now becoming adults," she says.
"This generation is the first that literally grew up with the Internet."
As millennials become the new adults, marketers will see an interesting cultural shift, Subramanyam says.
Even so, there's a missed opportunity in understanding that traditional Internet marketing has a bigger impact on word of mouth, says Brad Fay, chief operating officer at Keller Fay Group, and marketing consultant at McKinsey.
"There's a big opportunity to drive word of mouth using something as simple as a brand Web site," he says. "The study found it's the number one component to drive word of mouth through the Internet."
About 15% of all conversations include something from people who found the information online, Fay says. People sit side-by-side with a mobile device in hand, talking about restaurants, clothing stores or services they read about online, he says.
The study concludes that Internet content can significantly impact WOM activity, especially on sites that serve this market segment known as Conversation Catalysts.
Yahoo partnered with Keller Fay to observe WOM activity from more than 18,500 survey respondents between August 2009 and January 2010.
WOM conversations were tracked with the assistance of a 24-hour diary and follow-up contacts to answer standardized questions about brands and companies they talked about.
This news story is important. I recommend that everyone read it."
[Sources Yahoo] :: MediaPost.com
Compliments: http://www.whiterockreporter.com
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Sunday, June 13, 2010
Radiation from wireless. Children at Risk!! Will You Care? Do You Care?
Hello Everyone,
As some of you already know, there are several students in Mountain View School in Collingwood, Ontario (Canada) who are complaining about ill health after the school installed WiFi. Rodney, a concerned father, invited me to give a talk in the Community this past week and the room was packed with parents, health care professionals, people from the community, and the media so I hope it will generate more interest once the articles begin to appear.
See video clip of interviews with some of the students at the school. http://www.youtube.com/watch?v=h-TJXRc5fzo&feature=player_embedded
See video documenting tachycardia in adults during provocation with a cordless (DECT) phone. http://www.youtube.com/watch?v=_EI9fZX4iww
What is disturbing is that several students have complained about ill health, two students are now on heart medication and one young girl is scheduled for heart surgery on Monday June 14th. A student in a Toronto school (also with WiFi) fainted while standing in the hallway near a WiFi antenna. The students with heart conditions have been diagnosed with one of the following:
vaso vagal syndrome, supraventicular tachycardia (SVT), or Wolff-Parkinson-White (WPW) Syndrome (abnormal connections or accessory pathways in the heart)a form of atrioventricular reciprocating tachycardia
(AVRT).
Symptoms for SVT include: dizziness, shortness of breath, chest pain, a pounding sensation in the throat or neck, weakness, fatigue, light-headedness, fainting (especially in the case of underlying heart disease) and resemble EHS symptoms.
Prevelance rate for tachycardia is about 1.6% to 2% for adults. http://www.wrongdiagnosis.com/t/tachycardia/stats.htm
Prevelance for WPW is 0.15% in children.
See: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2363719/ Epidemiology of
Arrhythmias in Children, by R Prem Sekar. Indian Pacing Electrophysiol J. 2008 Apr“Jun;
8(Suppl. S8“S13.) I recently heard that all the schools in my district (Kawartha Pine Ridge) are going tohave WiFi installed soon.
Where are these schools getting information that this technology is safe? I find this situation most disturbing.
If these heartconditions are related to WiFi then I think the schools and those who make the statement that this radiation is safe (Health Canada and local Health Boards) are culpable.
Have received emails from several of the people who
attended the presentation this past week and learned that some parents are also
having heart palpitations and rapid heart rate because of WiFi in the home.
They didn't know this was contributing to their heart problems and have, since
the talk, disconnected their wireless devices. Why are doctors not better informed? Anyone who suddenly experiences a heart irregularity should be asked some specific questions about
whether or not they have wireless routers, cordless phones, energy efficient CFL
bulbs, nearby cell towers, etc. as routine questioning.
The heart problem (arrhythmia or tachycardia), which can
be easily measured, may be a very important test for those who are EHS. Please spread the word and ask your friends if they experience symptoms of an irregular or racing heart and if they do ask them when it started, what changed at that
time, if it is occassional-when they experience it and what they are doing about it. The more information we can gather the more impact it is going to have on school boards. Getting rid of WiFi is more difficult than preventing it from
being allowed into a school in the first place.
Please distribute this email to your friends and let's get a better understanding as to how widespread this heart problem is and the degree to which it relates to wireless technology and electrosmog exposure.
Thanks for your help,
Dr. Magda Havas, PhD
Associate Professor of
Environmental & Resource Studies
Trent University, Ontario
p.s. If you or someone you know is
experiencing heart problems, which may be related to electrosmog, please contact
me with your symptoms and your experience and send a copy to: info@safeschool.ca
This message is sent out
for educational purposes only. If you wish to be deleted from this e-mail list,
please reply with "opt out" in the subject line. Thank you.
Una St.Clair-Moniz
Executive Director
Citizens for Safe Technology Society
www.citizensforsafetechnology.org
- Empowering the public to protect children and youth from unsafe wireless technologies -.
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